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Top 3 Campaign in Automotive · June 2026

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Top 3 Campaign

Automotive · June 2026

XPeng European Trust Survey

PR Campaign

Wednesday 3rd June, 2026

XPeng commissioned a survey of more than 5,000 people across six European countries about attitudes to automotive AI, then publicised the results to highlight low willingness to ride in fully self‑driving cars (13% in Europe vs 70% in China) and position XPeng’s approach of visible, explainable AI and retained human control.

Why it worked: It led with a stark cross‑continent trust gap (13% vs 70%) from a 5,000‑person survey, creating timely tension and an easy headline.

The lesson: Consider fielding a nationally weighted poll that exposes a surprising trust or behavior gap, then anchor your pitch in one killer stat.

XPeng

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
autoexpress.co.uk	Only 13% of Europeans would get in a self-driving car, survey finds \| Auto Express	Wednesday 3rd June, 2026

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