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Art House Audience Survey Release

PR Campaign
Monday 22nd June, 2026

Art House Convergence commissioned and released a national survey of 27,000 moviegoers showing independent cinemas saw business growth in 2025, younger audiences are increasing, and audiences value theatres as community hubs — a data-led story designed to generate media coverage and public support for member cinemas.

Why it worked: It flipped the “cinema is dying” narrative with fresh, large-sample, time-stamped growth data and a clear youth upswing trendline.

The lesson: Consider commissioning a sizable, third‑party study that quantifies an unexpected rebound or new audience segment, then release it at an industry event.

Art House Convergence
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
indiewire.com Audiences Want More Independent Cinemas, According to Art House Convergence Study Thursday 11th July, 2024
boxofficepro.com Art House Convergence's 2024 National Audience Survey ShowsAudiences Still Flock to Independent Cinemas - Boxoffice Pro Monday 15th July, 2024
arthouseconvergence.org Untapped audience market for indie film points to potential for theatrical exhibitors, filmmakers, and distributors to change the landscape — Art House Convergence Monday 4th November, 2024
variety.com Art House Theaters Beloved by Local Audiences; Younger Filmgoers Grow Monday 22nd June, 2026
arthouseconvergence.org 2026 NATIONAL AUDIENCE SURVEY PRESS RELEASE — Art House Convergence Monday 22nd June, 2026
arthouseconvergence.org 2026 NATIONAL AUDIENCE SURVEY PRESS RELEASE — Art House Convergence Monday 22nd June, 2026
boxofficepro.com Art House Convergence Releases Results of 2026 National Audience Survey - Boxoffice Pro Monday 22nd June, 2026
celluloidjunkie.com Indie Theatres Are Thriving, According to the 2026 Art House Convergence National Audience Survey - Celluloid Junkie Tuesday 23rd June, 2026
nofilmschool.com The Art House Resurgence: How Younger Audiences Are Saving Indie Theaters | No Film School Tuesday 23rd June, 2026
lamag.com Independent Movie Theaters Are Thriving, New Survey Shows - LAmag Wednesday 24th June, 2026
lamag.com Independent Movie Theaters Are Thriving, New Survey Shows - LAmag Wednesday 24th June, 2026
theguardian.com ‘There’s excitement in the air’: how America fell back in love with indie cinemas | Movies | The Guardian Saturday 4th July, 2026
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