Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Reading Rights Ambassador Launch
Thursday 14th May, 2026
BookTrust coordinated with outgoing children’s laureate Frank Cottrell-Boyce to publicise a ‘reading rights’ movement and new ambassador role, releasing original survey data showing shared reading among young children fell from 60% to 49% (2021–25) and using his speech at the Royal Institution to call for national action and media attention.
Why it worked: It paired fresh, counterintuitive data (reading love up, shared reading down) with a credible figurehead’s timed call-to-action at a national platform.
The lesson: Consider releasing one sharp, surprising stat tied to a respected spokesperson’s timed speech, with a concrete policy ask journalists can headline.
BookTrust
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| independent.co.uk | Children’s laureate Frank Cottrell-Boyce calls for national action to tackle ‘reading crisis’ | Thursday 14th May, 2026 |
| mirror.co.uk | Children's reading crisis as UK families struggle and shared reading rates plummet by 11% - The Mirror | Friday 15th May, 2026 |
| nurseryworld.co.uk | Nursery World - Decline in shared reading among families sparks Children’s Laureate’s urgent call for action - Nursery World | Monday 18th May, 2026 |
| nurseryworld.co.uk | Nursery World - Decline in shared reading among families sparks Children’s Laureate’s urgent call for action - Nursery World | Monday 18th May, 2026 |