Trending PR Campaigns
TempCover Household Downsizing Research
TempCover analysed government data and surveyed UK motorists to show two-car households are declining, publishing figures on how many drivers have downsized, average annual savings of £1,533, and behavioural shifts toward car-sharing and reduced driving post-pandemic to generate media coverage about cost-of-living impacts.
Why it worked: It fused exclusive government-data analysis with a hard, wallet-number (£1,533 saved) to quantify a cost-of-living shift right now.
The lesson: Consider pairing fresh public data with a simple per-household savings figure to prove a timely behavior change in one headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mirror.co.uk | UK families ditch their second car as cost of living bites - saving £1500 a year - The Mirror | Thursday 18th June, 2026 |
| motoringresearch.com | Two-car households in sharp decline as drivers seek to cut costs | Thursday 18th June, 2026 |
| birminghammail.co.uk | Households with two cars on driveway handed £1,500 to give one up - Birmingham Live | Thursday 18th June, 2026 |