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Fashion & Apparel · June 2026
Bags-for-Life Dress at Edinburgh Climate Festival
Wednesday 17th June, 2026
Edinburgh couture designer Alison Harm created a dress made from about 25 recycled ‘bags-for-life’ to feature in a circular-economy fashion show at the Edinburgh Climate Festival, using an eye-catching garment to highlight plastic pollution and promote sustainable fashion.
Why it worked: It turned a mundane, guilty object—bags-for-life—into a couture spectacle tied to a fixed event date, giving editors a visual, timely hook.
The lesson: Consider transforming a common hypocrisy into a striking, photogenic artifact unveiled at a scheduled public moment reporters are already covering.
Psychomoda / ReFashion Edinburgh (Alison Harm)
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| kentonline.co.uk | Pretty rubbish? Dress made from recycled bags-for-life highlights climate change | Wednesday 17th June, 2026 |
| standard.co.uk | Pretty rubbish? Dress made from recycled bags-for-life highlights climate change | Wednesday 17th June, 2026 |
| independent.co.uk | Pretty rubbish? Dress made from recycled bags-for-life highlights climate change | The Independent | Wednesday 17th June, 2026 |