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#1 Campaign
Ecommerce · July 2026
WordPress VIP AI Trust Report
Tuesday 16th June, 2026
WordPress VIP published a survey and report claiming 60% of US consumers find ‘AI’ in brand messaging a turnoff and that most don’t fully trust AI answers; the company used the original research to generate press coverage and frame a narrative about AI discoverability, attribution and the need for human-trustable content.
Why it worked: Proprietary survey data contradicted the hype—quantified consumer distrust of AI—giving journalists a timely, counter-narrative peg with clear percentages.
The lesson: Consider fielding a quick, statistically clean poll that challenges a dominant trend, then pitch the sharpest, surprising stat as your headline.
WordPress VIP
Automattic
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aiweekly.co | WordPress VIP: 60% of US Consumers Reject AI Brand Labels | AI Weekly | Tuesday 16th June, 2026 |
| prnewswire.com | Brands Race to Be Seen by AI. Consumers Race to Verify the Source | Tuesday 16th June, 2026 |
| wpvip.com | How AI Is Changing SEO and Brand Discovery: Enterprise Survey Data | WordPress VIP | Tuesday 16th June, 2026 |
| techcrunch.com | Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch | Tuesday 16th June, 2026 |
| techcrunch.com | Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds | TechCrunch | Tuesday 16th June, 2026 |
| mediapost.com | Yelp Survey Finds Most Use AI Search, Few Trust It 04/14/2026 | Wednesday 8th July, 2026 |
| businessghana.com | Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds - BusinessGhana | — |