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Top 5 Campaign in Ecommerce · June 2026

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Top 5 Campaign

Ecommerce · June 2026

WordPress VIP AI Trust Report

PR Campaign

Tuesday 16th June, 2026

WordPress VIP published a survey and report claiming 60% of US consumers find ‘AI’ in brand messaging a turnoff and that most don’t fully trust AI answers; the company used the original research to generate press coverage and frame a narrative about AI discoverability, attribution and the need for human-trustable content.

Why it worked: Proprietary survey data contradicted the hype—quantified consumer distrust of AI—giving journalists a timely, counter-narrative peg with clear percentages.

The lesson: Consider fielding a quick, statistically clean poll that challenges a dominant trend, then pitch the sharpest, surprising stat as your headline.

WordPress VIP Automattic

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
techcrunch.com	Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds \| TechCrunch	Tuesday 16th June, 2026
techcrunch.com	Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds \| TechCrunch	Tuesday 16th June, 2026

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.