Trending PR Campaigns
SAI Retail Crime Report
SAI, an AI retail security provider, published a consumer survey revealing shoppers view theft in convenience stores and supermarkets as ‘normalised’, highlighting blind spots, rise in organised retail crime, and calling for real-time prevention rather than passive surveillance.
Why it worked: It reframed shoplifting as a consumer-attitude shift, quantified by fresh stats (five witnessed incidents; 70% normalisation), creating urgency and a counter-narrative to “more CCTV.”
The lesson: Consider fielding a quick, statistically tight poll that exposes an unexpected attitude shift undermining standard fixes, then offer a sharper remedy.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| talkingretail.com | 1 in 3 'have a go hero' shoppers step in to protect store staff, data shows | Talking Retail | Monday 18th May, 2026 |
| thegrocer.co.uk | C-stores and supermarkets top list for witnessed theft as crime becomes ‘normalised’ | Monday 15th June, 2026 |
| talkingretail.com | 7 in 10 shoppers see shoplifting as “normal” behaviour, says SAI research | Talking Retail | Monday 15th June, 2026 |
| grocerygazette.co.uk | Data: Convenience and grocery remain top targets for theft - Grocery Gazette - Latest Grocery Industry News | Tuesday 16th June, 2026 |