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Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Retail · June 2026
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Top 10 Campaign
Retail · June 2026

SAI Retail Crime Report

PR Campaign
Monday 18th May, 2026

SAI, an AI retail security provider, published a consumer survey revealing shoppers view theft in convenience stores and supermarkets as ‘normalised’, highlighting blind spots, rise in organised retail crime, and calling for real-time prevention rather than passive surveillance.

Why it worked: It reframed shoplifting as a consumer-attitude shift, quantified by fresh stats (five witnessed incidents; 70% normalisation), creating urgency and a counter-narrative to “more CCTV.”

The lesson: Consider fielding a quick, statistically tight poll that exposes an unexpected attitude shift undermining standard fixes, then offer a sharper remedy.

SAI
4 Sources:

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How this story spread across the media

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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