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Data Center Opposition Surge (Heatmap Pro Survey)
Wednesday 13th May, 2026
Heatmap Pro ran repeated national surveys measuring public sentiment on new data centre projects; the latest iteration showed opposition jumping to 71%, which Heatmap positioned as a rapid, newsworthy swing tied to AI backlash and local impacts like water use and pollution to prompt media coverage.
Why it worked: It used a sharp, time-bound swing in repeated polling as the hook, quantifying a fast reversal and tying it to AI’s local harms.
The lesson: Consider running a quick-turn repeat poll on a rising issue and pitch the delta headline: “X swung Y points in Z months.”
Heatmap Pro
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Coverage over time
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