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#1 Campaign in Automotive · July 2026

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#1 Campaign

Automotive · July 2026

EV Speed Awareness Survey

PR Campaign

Thursday 25th June, 2026

Road-safety tech brand Ooono commissioned a survey of 1,000 UK motorists highlighting that nearly half of EV owners struggle to judge speed due to instant torque and silent motors, and used the findings to argue many EVs lack built-in speed-camera alerts — generating media coverage about safety and driver awareness.

Why it worked: It reframed EV performance as a safety blind spot using fresh, quantified stats and a built-in-solution angle (missing speed-camera alerts).

The lesson: Consider fielding a quick, nationally weighted poll that exposes an unnoticed risk, then pair it with a simple fix your product enables.

Ooono

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
motoringresearch.com	Electric car drivers are struggling to control their speed	Thursday 25th June, 2026
evfleetworld.co.uk	Almost half of EV drivers struggle to stay under speed limit	Friday 26th June, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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