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Top 3 Campaign in Finance · August 2026

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Top 3 Campaign

Finance · August 2026

The Scam Safety Paradox Survey

PR Campaign

Monday 10th August, 2026

LINE Yahoo surveyed 1,056 Japanese users about social-media investment and fake-police scams, revealing that more than 70% believed they were unlikely to be deceived even as roughly half had received suspicious approaches. The tension between confidence and real-world exposure gave the company a timely media hook, alongside practical advice and safety tools in LINE.

Why it worked: It weaponized a counterintuitive stat—overconfidence despite record scam losses—then bridged it to concrete, in-app safety actions journalists could cite.

The lesson: Consider fielding a quick poll that exposes a confidence-reality gap, then pair it with a crisp, productized fix reporters can link to.

LINE Yahoo

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
ibtimes.com	LINE Yahoo survey finds 70% feel safe from SNS scams \| IBTimes JP	Monday 10th August, 2026

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