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Top 3 Campaign in Finance · May 2026

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Top 3 Campaign

Finance · May 2026

Debt & Health Survey Release

PR Campaign

Thursday 21st May, 2026

Achieve (via Money.com) commissioned a national survey on how consumer debt affects physical and mental health, then pitched findings—delayed care, skipped meds, anxiety, headaches and other symptoms—to mainstream outlets to generate coverage and discussion about the human cost of borrowing.

Why it worked: It reframed a ubiquitous money story as a health crisis using proprietary, quant-yet-visceral survey stats (skipped meds, delayed care), creating urgency.

The lesson: Consider fielding a fast, nationally weighted poll that quantifies a hidden second-order cost, then lead with one stark, behavior-change statistic.

Achieve

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
money.com	Debt Is Hurting Americans’ Health, Survey Finds \| Money	Thursday 21st May, 2026

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