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Top 10 Campaign
Retail · June 2026
Fritz!/YouGov Router Trust Survey
Friday 12th June, 2026
Fritz! commissioned YouGov to survey more than 16,000 people across 14 European countries about trust in routers, publishing findings that consumers mistrust routers from China and Russia, are unaware of OEM origins for ISP-supplied kit, and favour ‘Made in Europe’ labelling — a piece of original research designed to generate mainstream coverage.
Why it worked: It paired large-scale, reputable polling with a reveal that ISPs quietly rebadge Chinese routers—an immediate, surprising consumer-safety angle.
The lesson: Consider fielding credible polling that exposes a hidden practice in a common product category, then localize the findings with country splits.
Fritz!
YouGov
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ispreview.co.uk | YouGov Survey Claims to Find High Level of Trust in European Routers - ISPreview UK | Tuesday 18th November, 2025 |
| kitguru.net | YouGov survey finds that UK and EU consumers trust local routers over competitors from China and Russia | KitGuru | Wednesday 19th November, 2025 |
| digitalfernsehen.de | Router-Umfrage 2026: Deutsche misstrauen China-Herstellern - DIGITAL FERNSEHEN | Thursday 28th May, 2026 |
| mobiflip.de | „Made in Europe“ wird zum entscheidenden Faktor beim Router-Kauf | Saturday 30th May, 2026 |
| ispreview.co.uk | YouGov Survey Claims European Router Manufacturers Attract Trust from UK - ISPreview UK | Friday 12th June, 2026 |
| kitguru.net | Survey finds that UK and EU customers ‘mistrust’ routers from Russia and China | KitGuru | Friday 12th June, 2026 |