Trending PR Campaigns
Fritz!/YouGov Router Trust Survey
Fritz! commissioned YouGov to survey more than 16,000 people across 14 European countries about trust in routers, publishing findings that consumers mistrust routers from China and Russia, are unaware of OEM origins for ISP-supplied kit, and favour ‘Made in Europe’ labelling — a piece of original research designed to generate mainstream coverage.
Why it worked: It paired large-scale, reputable polling with a reveal that ISPs quietly rebadge Chinese routers—an immediate, surprising consumer-safety angle.
The lesson: Consider fielding credible polling that exposes a hidden practice in a common product category, then localize the findings with country splits.
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