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Curaçao Challenge

PR Campaign

Tuesday 9th June, 2026

Football Manager and FIFAe released a custom FM26 save that lets players manage Curaçao through the FIFA World Cup 2026; entrants upload their saves to FIFA.GG and the best run wins a trip to Curaçao and meetings with federation officials, creating a fan-facing competitive stunt tied to the World Cup licence.

Why it worked: It hijacked World Cup news cycles with an official license plus a playable underdog storyline and a tangible prize trip—instant editorial hook.

The lesson: Consider launching a time-boxed, playable challenge tied to a major event, hosted on a public leaderboard, with a headline-grabbing experiential prize.

Football Manager FIFAe

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
footballmanager.com	Football Manager team up with FIFAe to launch Curaçao Challenge for FIFA World Cup 2026™	Tuesday 9th June, 2026

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