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Trafalgar Square Trophy Unveil

PR Campaign

Tuesday 3rd June, 2025

HSBC and the LTA staged a pop-up tennis activation in Trafalgar Square to unveil a new women’s WTA 500 trophy for the HSBC Championships, pairing public coaching (Judy Murray), appearances from Olga Morozova and tournament directors, and on-the-spot play to drum up awareness ahead of the event’s return to Queen’s Club.

Why it worked: It tied a tangible equality milestone (trophy matching men’s height and 52-year symbolism) to a high-visibility city stunt with celebrity participation.

The lesson: Consider staging a public, hands-on reveal that corrects a historic imbalance, anchored by a clean numeric hook and a credible face.

HSBC LTA

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
lta.org.uk	New trophy unveiled for women’s event at the HSBC Championships	Tuesday 3rd June, 2025

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