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#1 Campaign in Health & Wellbeing · June 2026
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#1 Campaign
Health & Wellbeing · June 2026

Coastal GB in a Day

PR Campaign
Monday 15th June, 2026

Convex Insurance organised ‘Coastal GB in a Day’ on 13 June: over 160 cyclists completed 100+ linked routes to cycle the entire coastline of Great Britain within 24 hours, a logistics-focused stunt pitched via an internal ‘Dream Pitch’ programme to raise awareness and funds for Alzheimer’s Research UK.

Why it worked: A precise, time-boxed national feat—linking 100+ routes to “circumnavigate” Britain in 24 hours—created a verifiable, mapable milestone pegged to fresh dementia news.

The lesson: Consider designing a one-day, nationwide relay that visibly “connects the map,” with live progress tracking and a simple metric journalists can headline.

Convex Insurance
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
herald.wales Convex Insurance cyclists take on 24-hour challenge for dementia research - Herald.Wales Monday 15th June, 2026
insurancebusinessmag.com Convex Insurance cyclists ride GB coastline in 24 hours for dementia | Insurance Business Thursday 18th June, 2026
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