Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 5 Campaign
Automotive · May 2026
Train-Driven Turbines Trial
Monday 4th May, 2026
LNER and clean-energy start-up Treeva installed three small wind turbines beside the East Coast Main Line in Edinburgh to capture airflow from passing high-speed trains and generate electricity, positioning the trial as a way to turn unused railway land into low-carbon power and spark interest in rolling the tech out across Britain.
Why it worked: It tied a UK-first field trial to hard, digestible outputs (CCTV screens powered, CO2 saved) and quirky turbine names, giving editors timely proof plus a human hook.
The lesson: Consider pitching a “first-of-its-kind” live demo with on-site metrics (what it powers today) and a playful naming angle to humanize coverage.
LNER
Treeva
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| railwaypro.com | A British railway company is testing turbines that generate energy from the airflow created by trains | Monday 4th May, 2026 |
| railwaypro.com | A British railway company is testing turbines that generate energy from the airflow created by trains | Monday 4th May, 2026 |
| independent.co.uk | High speed trains spin wind turbines to generate power in first UK trial | The Independent | Wednesday 6th May, 2026 |
| aol.com | Aol | Wednesday 6th May, 2026 |
| independent.co.uk | UK first as wind turbines set up next to high speed trains to generate power | The Independent | Wednesday 6th May, 2026 |