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Top 5 Campaign

Automotive · May 2026

Train-Driven Turbines Trial

PR Campaign

Monday 4th May, 2026

LNER and clean-energy start-up Treeva installed three small wind turbines beside the East Coast Main Line in Edinburgh to capture airflow from passing high-speed trains and generate electricity, positioning the trial as a way to turn unused railway land into low-carbon power and spark interest in rolling the tech out across Britain.

Why it worked: It tied a UK-first field trial to hard, digestible outputs (CCTV screens powered, CO2 saved) and quirky turbine names, giving editors timely proof plus a human hook.

The lesson: Consider pitching a “first-of-its-kind” live demo with on-site metrics (what it powers today) and a playful naming angle to humanize coverage.

LNER Treeva

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