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All Sectors · June 2026
The Traitors: Anywhere WhatsApp Game
Tuesday 23rd June, 2026
CityDays and All3Media International adapted The Traitors into “The Traitors: Anywhere,” an officially licensed WhatsApp-based social-deduction game for up to 30 players in the UK and Ireland. Running over a week, the activation transforms group chats into missions, Round Table banishments and private host messages so fans can play the show-style experience without downloads.
Why it worked: It turns a smash TV format into a zero-download WhatsApp game, riding a familiar platform to promise instant, social, week-long drama.
The lesson: Consider repackaging a known experience into a no-app, group-chat game with scheduled twists reporters can test with their own teams.
CityDays
All3Media International
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| licenseglobal.com | All3Media Expands Live Entertainment Portfolio | Tuesday 23rd June, 2026 |
| variety.com | 'The Traitors: Anywhere' Allows Fans to Play the Game on Whatsapp | Tuesday 23rd June, 2026 |
| wtyefm.com | ‘The Traitors’ Sets WhatsApp-Based Game ‘The Traitors: Anywhere,’ Allowing Fans to Play at Home | WTYE / WTAY | Tuesday 23rd June, 2026 |
| radiotimes.com | The Traitors launches new gaming experience in 2026 – and you can access it via your WhatsApp | Radio Times | Tuesday 23rd June, 2026 |
| pocketgamer.biz | CityDays and All3Media team up to launch The Traitors game on WhatsApp | PocketGamer.biz | Tuesday 23rd June, 2026 |
| advanced-television.com | The Traitors: Anywhere launching on WhatsApp | Advanced Television | Tuesday 23rd June, 2026 |
| insidekentmagazine.co.uk | The Traitors: Anywhere Brings the Beloved TV Show to WhatsApp - insideKENT | Tuesday 23rd June, 2026 |