Trending PR Campaigns
Hot Ones Munchie Meal Collaboration
Jack in the Box partnered with YouTube series Hot Ones to launch a limited-time Hot Ones Munchie Meal—bringing back the Sriracha Curly Fry Burger, adding a Buffalo-inspired Chicken Tater Melt, including three branded Hot Ones sauces (Buffalo, Sriracha, Apollo), and offering collectible soccer-themed Jack mini bobbleheads and jersey keychains; the promotion ran through 22 July to drive summer buzz.
Why it worked: It piggybacked on Hot Ones’ built-in virality and set a hard end-date, creating an urgency-plus-fandom crossover with collectible swag.
The lesson: Consider pairing a cult-format show or creator with a timed drop and physical collectible to force timely coverage and FOMO.
Coverage over time
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