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Song for Leigh community collaboration
Indie band The Lottery Winners ran songwriting workshops with young people in Leigh, co-writing and recording ‘Song for Leigh’, which they premiered at their homecoming show and released with a music video to raise funds for a local arts charity—framed to celebrate local creativity and generate positive attention for the town and the band.
Why it worked: It fused a feel‑good hometown premiere with a scarcity stat on local creative jobs, giving journalists a timely civic-pride angle plus data.
The lesson: Consider pairing a live, high-visibility reveal with a local shortfall stat and beneficiary, then invite affected voices to front the story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| manchestereveningnews.co.uk | The Lottery Winners are back in Leigh, and this time it's personal - Manchester Evening News | Sunday 31st May, 2026 |
| themanc.com | Lottery Winners help debut new hometown anthem 'Song For Leigh' at huge Wigan stadium show | Monday 1st June, 2026 |
| bbc.com | Young people write 'Song for Leigh' with Lottery Winners | Saturday 6th June, 2026 |