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Song for Leigh community collaboration

PR Campaign
Sunday 31st May, 2026

Indie band The Lottery Winners ran songwriting workshops with young people in Leigh, co-writing and recording ‘Song for Leigh’, which they premiered at their homecoming show and released with a music video to raise funds for a local arts charity—framed to celebrate local creativity and generate positive attention for the town and the band.

Why it worked: It fused a feel‑good hometown premiere with a scarcity stat on local creative jobs, giving journalists a timely civic-pride angle plus data.

The lesson: Consider pairing a live, high-visibility reveal with a local shortfall stat and beneficiary, then invite affected voices to front the story.

The Lottery Winners
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