Trending PR Campaigns
Open Farm Sunday: Public Opinion Survey
LEAF commissioned and published a nationally promoted survey ahead of Open Farm Sunday’s 20th anniversary, polling over 2,000 UK consumers to produce a headline finding — 93% support farming that delivers both food and nature — to generate mainstream media coverage and public interest in the event and LEAF’s mission.
Why it worked: It hit a timely news peg (20th anniversary) with fresh, quantified consensus (93% from 2,000+ sample), giving journalists a clean headline and chartable stat.
The lesson: Consider fielding a simple, nationally representative poll before a milestone date to produce one decisive, quotable percentage for headlines.
Coverage over time
How this story spread across the media