Trending PR Campaigns
EY Consumer Beverage Survey
EY published original survey research of 2,512 US and Brazilian consumers showing health-led choices, generational shifts and rising digital/AI discovery are reshaping beverage expectations — positioning EY as a thought-leader on beverage trends rather than promoting a product.
Why it worked: Original, binational data quantified a timely shift (health/AI-driven beverage choices) with clear generational splits, giving journalists fresh charts and angles.
The lesson: Consider fielding a quick, binational pulse survey that contrasts AI adoption across ages, then pitch the counterintuitive country gap as the headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ey.com | EY Consumer Beverage Survey: New consumer research finds health-led choices, generational changes and digital discovery are redefining beverage expectations | EY - US | Monday 9th March, 2026 |
| theshelbyreport.com | EY Survey: Ingredient Scrutiny, Wellness Reshaping Beverage Purchases | Tuesday 10th March, 2026 |
| bevindustry.com | Survey finds beverage purchases increasingly influenced by health | Beverage Industry | Thursday 19th March, 2026 |