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EY Consumer Beverage Survey

PR Campaign
Monday 9th March, 2026

EY published original survey research of 2,512 US and Brazilian consumers showing health-led choices, generational shifts and rising digital/AI discovery are reshaping beverage expectations — positioning EY as a thought-leader on beverage trends rather than promoting a product.

Why it worked: Original, binational data quantified a timely shift (health/AI-driven beverage choices) with clear generational splits, giving journalists fresh charts and angles.

The lesson: Consider fielding a quick, binational pulse survey that contrasts AI adoption across ages, then pitch the counterintuitive country gap as the headline.

EY
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