Trending PR Campaigns
Face Int / Opinium UK FRT Public Consultation Survey
Face Int commissioned Opinium to survey 2,000 UK adults about facial recognition use, publishing findings that 69% want public consultation and highlighting worries about errors, data storage, surveillance and racial bias to prompt debate and push organisations to be transparent.
Why it worked: It piggybacked a live policy vacuum with fresh, representative polling showing a clear public mandate (69%) for consultation—hard numbers journalists can headline.
The lesson: Consider fielding nationally weighted polling that quantifies a specific public mandate on a contested practice, then pitch the headline stat and tension.
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