Trending PR Campaigns
Toy Story 5 TS Billboards Tease
Pixar (via Disney) used cryptic billboards and a countdown website featuring oversized “TS” letters and 13 clouds to spark fan speculation, then revealed the stunt tied to Taylor Swift contributing an original song, generating widespread earned media about the film and the surprise collaboration.
Why it worked: A staged mystery (ambiguous “TS” billboards + countdown) hijacked Swift’s rabid speculation economy, delivering a timed reveal with exclusive song news.
The lesson: Consider seeding an ambiguous, fan-decodable clue that plausibly points two ways, then time a definitive reveal with an exclusive first asset.
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