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Web3 Foundation Data Value Report

PR Campaign
Sunday 24th May, 2026

The Web3 Foundation published original research estimating that Big Tech extracts up to £1,000 per user each year and roughly £200,000 across a UK user’s digital lifetime, framing the internet as a hidden trade-off and pitching Web3 as a decentralised alternative that returns control and value to individuals.

Why it worked: It used a jaw-dropping per-person price tag (£200k lifetime, £1k/year) to quantify a hidden cost, creating urgency and outrage.

The lesson: Consider translating an invisible trade-off into a shocking per-user lifetime figure with a simple calculator and credible sourcing.

Web3 Foundation
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
independent.co.uk Tech giants earn up to £194,000 from data of each UK internet user, study finds | The Independent Sunday 24th May, 2026
independent.co.uk Tech giants earn up to £194,000 from data of each UK internet user, study finds | The Independent Sunday 24th May, 2026
standard.co.uk Big tech earning £200k per person from data of each internet user in UK, report finds Sunday 24th May, 2026
prnewswire.com FREE ISN'T FREE: NEW REPORT BY WEB3 FOUNDATION FINDS BIG TECH AND AI EARN UP TO $831,000 IN LIFETIME VALUE FROM THE DATA OF EACH U.S. INTERNET USER Monday 25th May, 2026
guardian.ng Big tech, AI firms earn up to $160,000 from users' data says report | The Guardian Nigeria News - Nigeria and World News Monday 25th May, 2026
okwnews.com FREE ISN’T FREE: NEW REPORT FINDS BIG TECH AND AI EARN UP TO $831,000 FROM THE DATA OF EACH INTERNET USER IN THE UNITED STATES - OKW News Monday 25th May, 2026
theregister.com Big Tech extracts retirement-scale wealth from UK internet users, research shows Tuesday 26th May, 2026
roscommonpeople.ie Personal data worth up to €109 trillion across Europe Tuesday 26th May, 2026
yourlifechoices.com.au Report reveals how much tech giants earn from your data over a lifetime | YourLifeChoices Wednesday 27th May, 2026
telecompaper.com Web3 Foundation paper puts hard figure on internet user's personal data - Telecompaper Wednesday 27th May, 2026
businessghana.com New Report finds Big Tech earns upto $160,000 from data of each internet user worldwide - BusinessGhana
businessghana.com New Report finds Big Tech earns upto $160,000 from data of each internet user worldwide - BusinessGhana

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