Trending PR Campaigns
Web3 Foundation Data Value Report
The Web3 Foundation published original research estimating that Big Tech extracts up to £1,000 per user each year and roughly £200,000 across a UK user’s digital lifetime, framing the internet as a hidden trade-off and pitching Web3 as a decentralised alternative that returns control and value to individuals.
Why it worked: It used a jaw-dropping per-person price tag (£200k lifetime, £1k/year) to quantify a hidden cost, creating urgency and outrage.
The lesson: Consider translating an invisible trade-off into a shocking per-user lifetime figure with a simple calculator and credible sourcing.
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