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The Overvaluation Trap Survey

PR Campaign

Wednesday 9th September, 2026

GetAgent surveyed estate agents about competitors overvaluing homes to win instructions, revealing that 95% had seen it happen and 89% had lost business to a higher quote. The blunt findings gave the property press a timely hook about a familiar but often opaque industry practice.

Why it worked: It led with a hard, industry-self-incriminating stat (95%) about a hidden practice, turning insider grumbling into timely, data-backed conflict.

The lesson: Consider fielding an anonymized poll that quantifies a common but unspoken shortcut in your industry, then publish one punchy headline stat.

GetAgent

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
propertyindustryeye.com	Estate agents at odds over ‘overvaluing’ to win instructions	Wednesday 9th September, 2026

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