Trending PR Campaigns
Leasehold Properties: Still a Life Sentence?
Propertymark surveyed leaseholders and estate agents to expose how rising charges, building-safety issues and slow paperwork are making some leasehold homes effectively unsellable. The resulting headline figure — 78% of agents had withdrawn at least one property — gave its campaign a strong news hook for renewed leasehold reform.
Why it worked: A stark, fresh stat (78% pulling listings) quantified market paralysis and pinned urgency on ministers, making reform a now-story, not a gripe.
The lesson: Consider fielding a quick, credible poll that quantifies a bottleneck (with a hard percentage) and ties it to an immediate policy or timing hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Estate agents pull ‘unsellable’ leasehold properties from market | Wednesday 9th September, 2026 |