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Top 10 Campaign
Retail · September 2026

Pavement Overload

PR Campaign
Tuesday 15th September, 2026

Living Streets commissioned a YouGov poll showing that 60% of Britons oppose food delivery robots using pavements, then used the findings to launch its “Pavement Overload” campaign and call for an immediate halt. The disability-focused issue, timely government policy and direct clash with robot operators created a clear news hook.

Why it worked: They timed a nationally representative YouGov poll to contradict the Chancellor’s sandboxing push, framing a people-vs-tech regulatory gap with disability harm at stake.

The lesson: Consider fielding a reputable poll that quantifies public risk concerns, then peg it to an active policy shift and demand a specific halt.

Living Streets
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
transportxtra.com Living Streets launches Pavement Overload campaign Monday 29th June, 2026
thegrocer.co.uk Majority of Brits are against food delivery robots using pavements, poll finds Tuesday 15th September, 2026
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