Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Finance · August 2026
Business Drivers in Crisis: The Pothole Survey
Thursday 13th August, 2026
Alphabet surveyed UK company-car and business-vehicle drivers, finding that 46% had taken a vehicle off the road because of pothole damage in the past year. The brand packaged the findings into a forthcoming white paper and used the striking statistic to call attention to the business costs of Britain’s poor roads.
Why it worked: It reframed potholes from a nuisance to measurable business downtime, using a stark 46% off-road stat and regional breakouts to demand action.
The lesson: Consider quantifying an everyday irritation as direct operational loss, add regional rankings, then issue a clear call for policy or industry action.
Alphabet
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fleetworld.co.uk | Pothole damage forces almost half of business drivers off the road | Thursday 13th August, 2026 |
| highwaysindustry.com | 46% of business drivers lost a vehicle to pothole damage and fleets are counting the cost | Friday 14th August, 2026 |
| motoringresearch.com | Potholes damaged nearly 1 in 2 company vehicles in the past year | Wednesday 19th August, 2026 |