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Top 3 Campaign
Ecommerce · September 2026
ShopCare National Customer Aggression Survey
Monday 21st September, 2026
ShopCare partnered with KPMG to survey more than 2,500 New Zealand frontline workers about customer aggression, finding that 91% had experienced it in the past year. The national findings give the issue a clear, newsworthy scale and support ShopCare’s call for a coordinated response to protect workers.
Why it worked: A nationally representative, KPMG-backed stat—91% facing abuse—turned a familiar gripe into a quantified crisis demanding policy action and coverage.
The lesson: Consider commissioning a credible third party to quantify a simmering problem nationally, then package one shocking, headline stat with a fix.
ShopCare
KPMG
Woolworths New Zealand
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fmcgbusiness.co.nz | ShopCare launches NZ’s first national survey on customer violence - FMCG Business | Thursday 16th April, 2026 |
| insideretail.co.nz | Industry-wide survey on customer violence launched to help ‘joint response’ - Inside Retail New Zealand | Thursday 16th April, 2026 |
| management.co.nz | First national survey on customer aggression - Management Magazine NZ | Wednesday 22nd April, 2026 |
| fmcgbusiness.co.nz | 91% of workers experienced customer aggression in the past year - FMCG Business | Monday 21st September, 2026 |
| nzherald.co.nz | Customer aggression survey: Nine out of 10 frontline shop workers have faced abuse - NZ Herald | Monday 21st September, 2026 |
| hcamag.com | Kiwi frontline workers suffering from 'normalised' customer abuse | Tuesday 22nd September, 2026 |