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Automotive · May 2026

Confused.com Safety Index launch

PR Campaign

Tuesday 19th May, 2026

Confused.com analysed Department for Transport traffic and collision data to create an interactive ‘Safety Index’ that identifies the riskiest and safest hours to drive; the insurer pitched the research to generate press around bank‑holiday travel risk and encourage use of the tool.

Why it worked: They timed a counterintuitive, DfT‑backed risk ranking to the bank‑holiday getaway and packaged it with a clickable, location‑agnostic planning tool.

The lesson: Consider releasing a simple, interactive risk index pegged to an imminent national surge, using authoritative data and a surprising ranking.

Confused.com

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
mirror.co.uk	Bank holiday 'danger hour' warning issued to Brits with millions expected to hit roads this weekend	Tuesday 19th May, 2026

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