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Finance · May 2026

Scottish Widows Retirement Report PR

PR Campaign
Wednesday 13th May, 2026

Scottish Widows published its annual Retirement Report highlighting that 31% of UK adults face ‘pension poverty’, urging higher auto‑enrolment contributions and policy changes to spark media coverage and influence public debate on pensions.

Why it worked: It paired a hard, scary number (12.2m at risk) with a simple policy fix (raise auto‑enrolment to 12%), landing in an active reform window.

The lesson: Consider releasing a short, data-backed “X at risk” stat with a concrete, single-step remedy timed to a looming policy decision.

Scottish Widows
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
heraldscotland.com Pension poverty warning for 12.2 million as rules change | The Herald Wednesday 13th May, 2026
mirror.co.uk Pensions warning as number of adults facing poverty in retirement revealed - The Mirror Wednesday 13th May, 2026
www.gov.uk Britain is undersaving for retirement warns Pensions Commission Monday 18th May, 2026
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