Trending PR Campaigns
Scottish Widows Retirement Report PR
Scottish Widows published its annual Retirement Report highlighting that 31% of UK adults face ‘pension poverty’, urging higher auto‑enrolment contributions and policy changes to spark media coverage and influence public debate on pensions.
Why it worked: It paired a hard, scary number (12.2m at risk) with a simple policy fix (raise auto‑enrolment to 12%), landing in an active reform window.
The lesson: Consider releasing a short, data-backed “X at risk” stat with a concrete, single-step remedy timed to a looming policy decision.
Coverage over time
How this story spread across the media