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Finance · June 2026

Bunq Global Living Report PR

PR Campaign

Monday 8th June, 2026

Dutch online bank bunq published its annual ‘Global Living Report’ with survey data showing many Britons are emigrating for higher salaries and a lower cost of living; the report and personal case studies were designed to generate mainstream media coverage about migration and cost‑of‑living trends. The bank leveraged original research and human stories to earn press attention rather than promote a specific product.

Why it worked: Original, country-level migration stats tied to the current cost‑of‑living crisis, plus named case studies, gave journalists timely data and human proof.

The lesson: Consider fielding fresh, quant-backed research on a live pain point and pair it with two quotable case studies journalists can lift verbatim.

bunq

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
independent.co.uk	‘I moved abroad for a higher salary’: Britons emigrating to escape rising cost of living	Monday 8th June, 2026

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