Trending PR Campaigns
Bramble 40 showcase
Bramble Intelligence (Henry Dimbleby’s commercial startup) published the ‘Bramble 40’ — a curated list and accompanying research report naming 40 companies it believes will survive a major reshaping of diets driven by appetite-suppressing drugs, AI and diagnostic tech. The output is positioned as original research intended to provoke debate and earn media coverage about who will win and lose as food volumes fall.
Why it worked: A ranked “survivors” list plus a hard forecast (£3–£6bn loss, 5% fewer calories) created urgency and a clear winners/losers frame journalists love.
The lesson: Consider releasing a named winners/losers index with a dated, quantified disruption forecast to spark debate and easy headlines.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Henry Dimbleby’s startup publishes list of grocery survivors | Friday 17th July, 2026 |