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Finance · May 2026
ekincare mental wellness report PR
Tuesday 27th May, 2025
ekincare published a data-led report, 'From Silence to Signal: India Inc’s Mental Wellness Reckoning (2023–2026)', highlighting a 44% rise in workplace mental health usage driven by Gen Z and industry spikes (BFSI 408%). The platform pitched original research from its counselling session ledger to earn mainstream coverage on workplace mental health trends.
Why it worked: It won coverage by quantifying a generational shift with exclusive, time-bounded platform data (44% overall, 203% Gen Z, 408% BFSI) that contradicts “stigma persists” narratives.
The lesson: Consider pitching proprietary, recent usage spikes from your own logs that expose a counterintuitive shift within a named cohort or sector.
ekincare
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mediabrief.com | Women at India Inc. 3X more likely than men to seek mental health support: ekincare report | Tuesday 27th May, 2025 |
| economictimes.com | Corporate India brings health intelligence to the fore as preventive care surges: Report - The Economic Times | Tuesday 7th April, 2026 |
| economictimes.com | Gen Z is normalising therapy at work: Report - The Economic Times | Monday 25th May, 2026 |
| mediabrief.com | Workplace mental health utilization rises 44% in India | Monday 25th May, 2026 |
| etvbharat.com | The New Office Anxiety: 44% More Indians Are Turning To Therapy At Work, Finds Corporate Mental Health Report | Tuesday 26th May, 2026 |
| business-standard.com | Gen Z drives workplace therapy surge as mental health takes centre stage | Health News - Business Standard | Wednesday 27th May, 2026 |