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#1 Campaign in Finance · November 2026
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#1 Campaign
Finance · November 2026

The £3.8 Billion Infrastructure Overspend

PR Campaign
Thursday 12th November, 2026

Wasabi commissioned research with the Centre for Economics and Business Research to put a price on UK firms’ unexpected infrastructure costs: £3.8 billion a year. The news hook was what that money could otherwise fund, including more than 8,200 jobs, as businesses report cutting hiring, technology investment and training to cover the overspend.

Why it worked: It put a hard national price tag on “hidden” costs and converted it into lost jobs, turning abstract spend drift into urgent policy news.

The lesson: Consider quantifying a silent cost in your market and translate it into jobs, time, or lives impacted to create urgency.

Wasabi
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