Trending PR Campaigns
The Case for Four Welsh Rugby Teams
As the Welsh Rugby Union considers cutting its men’s professional teams from four to three, the Ospreys commissioned Sheffield Hallam University researchers to analyse 23 seasons of Welsh rugby. The study’s finding—that the evidence it examined does not support the cuts—gave the club a timely, data-led intervention in a high-stakes debate, backed by findings on derbies, player development and national performance.
Why it worked: It hijacked a live decision with independent, pre-paid research that quantified downside risks (halved derbies, talent drain), challenging the official narrative.
The lesson: Consider commissioning third‑party, fixed‑fee analysis to stress‑test a looming policy or industry shift, then release one killer stat that flips it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | Ospreys say report shows Wales must not cut teams - Yahoo Sports | Friday 13th November, 2026 |
| nation.cymru | New study challenges WRU plans to cut a Welsh professional team | Friday 13th November, 2026 |