Trending PR Campaigns
Asda Local Community Spaces Fund
Asda marked more than £1m in grants to 73 community organisations across the UK, funding improvements to youth clubs, churches and sports facilities. The campaign used the milestone and fresh data on reduced isolation and stronger connections to turn routine community investment into a news story.
Why it worked: It hit a clear milestone (£1m to 73 sites) and paired it with fresh outcome data (reduced isolation) and localised winners per region.
The lesson: Consider pitching a hard milestone plus one crisp outcome stat, mapped to local case studies with named beneficiaries and quotes.
Coverage over time
How this story spread across the media