Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Retail · August 2026
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Top 5 Campaign
Retail · August 2026

Asda Local Community Spaces Fund

PR Campaign
Wednesday 26th August, 2026

Asda marked more than £1m in grants to 73 community organisations across the UK, funding improvements to youth clubs, churches and sports facilities. The campaign used the milestone and fresh data on reduced isolation and stronger connections to turn routine community investment into a news story.

Why it worked: It hit a clear milestone (£1m to 73 sites) and paired it with fresh outcome data (reduced isolation) and localised winners per region.

The lesson: Consider pitching a hard milestone plus one crisp outcome stat, mapped to local case studies with named beneficiaries and quotes.

Asda
11 Sources:

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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