Trending PR Campaigns
Here for Good: Wales’ Legacy Giving Campaign
Four Welsh charities launched Here for Good, a campaign encouraging people writing or reviewing their wills to leave charitable gifts to organisations in Wales. Its news hook is the estimated gap between the £33 million Welsh charities receive annually through legacy gifts and the £225 million they might receive based on population share.
Why it worked: The population-share gap (£33m vs £225m) created a clear, region-specific funding shortfall with urgency, a solvable action, and credible messengers.
The lesson: Consider quantifying a local “missing share” gap, then give a one-click or one-question action for people and advisors to close it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessnewswales.com | Wales 'misses Out on Millions of Pounds' in Charitable Donations Every Year | Tuesday 6th October, 2026 |
| nation.cymru | Wales ‘misses out on millions of pounds’ in charitable donations every year | Wednesday 7th October, 2026 |