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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

Here for Good: Wales’ Legacy Giving Campaign

PR Campaign
Tuesday 6th October, 2026

Four Welsh charities launched Here for Good, a campaign encouraging people writing or reviewing their wills to leave charitable gifts to organisations in Wales. Its news hook is the estimated gap between the £33 million Welsh charities receive annually through legacy gifts and the £225 million they might receive based on population share.

Why it worked: The population-share gap (£33m vs £225m) created a clear, region-specific funding shortfall with urgency, a solvable action, and credible messengers.

The lesson: Consider quantifying a local “missing share” gap, then give a one-click or one-question action for people and advisors to close it.

Cancer Research Wales Community Foundation Wales Cymru Football Foundation Wales Air Ambulance Charity
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
businessnewswales.com Wales 'misses Out on Millions of Pounds' in Charitable Donations Every Year Tuesday 6th October, 2026
nation.cymru Wales ‘misses out on millions of pounds’ in charitable donations every year Wednesday 7th October, 2026
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