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Liverpool’s Cultural Influence League

PR Campaign
Monday 7th September, 2026

Liverpool commissioned global research across 22 markets to rank football clubs by cultural influence. The study placed Liverpool ahead of Real Madrid, Barcelona and other European giants, turning fan reach, social engagement and website traffic into a headline about winning a race beyond trophies.

Why it worked: A proprietary, third-party-validated league table reframed off-pitch metrics as a competitive win, creating timely, rankable news with clear rivals.

The lesson: Consider commissioning neutral research to rank your category’s ‘influence’ and headline it as a league table beating named competitors.

Liverpool FC Harris and Toluna
4 Sources:

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