Trending PR Campaigns
Liverpool’s Cultural Influence League
Liverpool commissioned global research across 22 markets to rank football clubs by cultural influence. The study placed Liverpool ahead of Real Madrid, Barcelona and other European giants, turning fan reach, social engagement and website traffic into a headline about winning a race beyond trophies.
Why it worked: A proprietary, third-party-validated league table reframed off-pitch metrics as a competitive win, creating timely, rankable news with clear rivals.
The lesson: Consider commissioning neutral research to rank your category’s ‘influence’ and headline it as a league table beating named competitors.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| liverpoolfc.com | Liverpool FC ranked most culturally relevant football club among Europe's elite | Monday 7th September, 2026 |
| goal.com | Nothing to do with titles: Liverpool beat Real Madrid and Barcelona in a global race | Goal.com | Monday 7th September, 2026 |
| goal.com | Nothing to do with titles: Liverpool beat Real Madrid and Barcelona in a global race | Monday 7th September, 2026 |
| technosports.co.in | Liverpool Beats Real Madrid in Global Cultural Ranking | Wednesday 9th September, 2026 |