Trending PR Campaigns
Tubi and Kickstarter’s Fandom Fund
Tubi has teamed up with Kickstarter to put $250,000 towards emerging film and TV creators through the Fandom Fund. The hook is a creator fund built around genres popular with Tubi audiences, with creators retaining their IP and one project receiving $100,000 in matching funds.
Why it worked: It turned budget cuts into a timely solution by offering IP-retaining funding plus guaranteed distribution via a 110m-user platform, de-risked by Kickstarter vetting.
The lesson: Consider announcing a small, time-bound fund with third‑party selection and guaranteed distribution to solve a widely-felt bottleneck this quarter.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businessinsider.com | Fox's Tubi is putting $250,000 into its latest effort to court creators | Friday 13th November, 2026 |