All PR Campaigns › Wako’s Six-Month Paris Residency

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days Last Quarter This Quarter

Back

Wako’s Six-Month Paris Residency

PR Campaign

Thursday 12th November, 2026

Wako took over part of Paris restaurant Ogata for a six-month retail residency, bringing Japanese crafts and contemporary design to a new audience. Rather than a brief pop-up, the long stay is designed to become part of local life—and give Wako time to learn how its work resonates with European customers.

Why it worked: The six-month residency created a hard news peg (fixed timeline, Paris Fashion Week tie-in) plus a counterintuitive venue mash-up: department store inside a restaurant.

The lesson: Consider pitching a time-bound takeover in an unexpected venue and promise iterative learnings you’ll share mid-run and at wrap-up.

Wako Ogata

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
wwd.com	Wako Teams Up With Paris’ Ogata for Six-Month Retail Residency	Thursday 12th November, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Ecommerce, Fashion & Apparel, Travel, and Retail Campaigns

These ecommerce, fashion & apparel, travel, and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

La Pija y la Quinqui Palexco Pop-up

Surprise free live podcast in La Coruña sells out in under a minute.

O Pireiro Farm Showcase for Asador Gonzaba

Asador Gonzaba staged a farm-to-table showcase to spotlight rare Galician beef.

La Esquina: Pull&Bear’s Coruña Pop-Up

Pull&Bear turns a temporary Coruña shop into a rotating local fashion pop-up.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.