Trending PR Campaigns
La Esquina: Pull&Bear’s Coruña Pop-Up
Pull&Bear opened “La Esquina”, a temporary shop in central La Coruña while its usual store undergoes renovation. To make the stopgap feel like an event, it launched rotating exclusive collections, including a local capsule featuring Galician expressions and the city’s postcode, 15004.
Why it worked: It turned a routine renovation into a scarcity-driven civic moment by dropping city‑only merch and time‑boxed capsule rotations that created queues.
The lesson: Consider hijacking an operational inconvenience with a limited, place-specific drop and a countdown window to force urgency and local pride.
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