Trending PR Campaigns
Lovehoney’s American Sex Drive Survey
Lovehoney surveyed 2,500 Americans about their sex lives, then turned the results into a state-by-state ranking. The headline finding was that couples who live apart reported the highest sex drive, giving the brand a lively set of regional comparisons for media coverage.
Why it worked: It paired a counterintuitive finding (living apart boosts sex drive) with a state-by-state leaderboard, giving journalists instant headlines and local angles.
The lesson: Consider running a quick poll that yields a surprising behaviour split, then package it as a regional ranking with ready-made local stats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mensjournal.com | Couples Who Live Apart Have the Highest Sex Drives, Survey of 2,500 Americans Finds | Friday 13th November, 2026 |