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Travel · May 2026
Icewear Hot & Cold Therapy Index
Sunday 17th May, 2026
Icewear analysed 54,000 Google reviews across 60 natural hot- and cold-therapy locations and published a ranked ‘hot and cold therapy’ index highlighting the world’s best cold-water swimming spots; the coverage (picked up by Time Out) framed the data as a travel-worthy list with Lake Bled topping the ranking.
Why it worked: It turned a fast-rising search trend into a ranked, keyword-scored list from 54,000 reviews—ready-made headlines and local angles for editors.
The lesson: Consider mining public reviews to algorithmically rank “best-of” experiences, then localize the leaderboard for multiple outlets’ city/regional editions.
Icewear
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| euronews.com | New ranking reveals the world’s best places for cold-water swimming and wild bathing | Euronews | Sunday 17th May, 2026 |
| timeout.com | The world’s best places for cold water swimming, revealed | Tuesday 26th May, 2026 |
| dailyrecord.co.uk | Vast Scottish national park named among world's top cold water swim spots - Daily Record | Wednesday 27th May, 2026 |