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Digital Violence Is Real

PR Campaign
Thursday 12th November, 2026

For its 25 November campaign against violence towards women, Castilla-La Mancha put online harassment and AI-generated abuse at the centre of its message: “Violence against women isn’t artificial, it’s real.” The regional government used figures showing that 34.5% of Spanish women aged 18–24 have experienced digital harassment, and paired the campaign with 786 local activities.

Why it worked: It hit a fixed news peg (25 November) with fresh INE/Interior stats and a counterintuitive AI angle, plus 786 tangible local activations.

The lesson: Consider tying a timely calendar hook to new third‑party data and a surprising tech twist, then seed many small local actions.

Government of Castilla-La Mancha
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
rtve.es Aumenta la violencia digital contra las mujeres Thursday 12th November, 2026
abc.es One in three young women experiences online harassment, focus of region’s 25N campaign Thursday 12th November, 2026
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