Trending PR Campaigns
Digital Violence Is Real
For its 25 November campaign against violence towards women, Castilla-La Mancha put online harassment and AI-generated abuse at the centre of its message: “Violence against women isn’t artificial, it’s real.” The regional government used figures showing that 34.5% of Spanish women aged 18–24 have experienced digital harassment, and paired the campaign with 786 local activities.
Why it worked: It hit a fixed news peg (25 November) with fresh INE/Interior stats and a counterintuitive AI angle, plus 786 tangible local activations.
The lesson: Consider tying a timely calendar hook to new third‑party data and a surprising tech twist, then seed many small local actions.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| rtve.es | Aumenta la violencia digital contra las mujeres | Thursday 12th November, 2026 |
| abc.es | One in three young women experiences online harassment, focus of region’s 25N campaign | Thursday 12th November, 2026 |