Trending PR Campaigns
La Scelta: The Value of Donation
After listening to 750 students across 14 schools, Noisiamofuturo and Iosonogio.tv turned their questions about organ donation into a documentary, with scientific guidance from Italy’s National Transplant Centre. The film puts young people’s voices at the centre of a topic often explained by institutions, and is available free for educators and health professionals.
Why it worked: It flipped the script by making rising youth refusal data the news peg, then answered it with a student-authored, institution-vetted film.
The lesson: Consider mining a fresh spike or slump in public behaviour, then commission the affected group to co-create the remedy and story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | Organ donation: questions from 750 students become a documentary | Thursday 12th November, 2026 |
| mantovauno.it | Donazione degli organi, le domande di 750 studenti diventano un docufilm per le scuole - Mantovauno.it | Thursday 12th November, 2026 |