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Top 3 Campaign in Ecommerce · November 2026
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Top 3 Campaign
Ecommerce · November 2026

Black Friday Food Shopper Survey

PR Campaign
Wednesday 11th November, 2026

Savvy surveyed 1,000 UK shoppers about Black Friday and found that discounts could encourage many to try new food and drink brands or trade up to premium products. The research gave grocery retailers a timely hook: Black Friday deals may be about more than cut-price essentials.

Why it worked: Exclusive, quantified consumer intent (73% try new brands; 76% trade up) reframed Black Friday groceries as premium-upgrade territory, not just cheap staples.

The lesson: Consider fielding exclusive, time-bound polling that flips a common assumption with one killer stat pair, then offer sector-specific implications.

Savvy
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Black Friday grocery deals could drive shoppers to try premium food brands Wednesday 11th November, 2026
thegrocer.co.uk Black Friday grocery deals could drive shoppers to try premium food brands Wednesday 11th November, 2026
pricer.lt Black Friday grocery deals could drive shoppers to try premium food brands - News Pricer.lt Wednesday 11th November, 2026
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