Trending PR Campaigns
GLP-1 Grocery Impact Report
Worldpanel by Numerator published survey research showing rapid uptake of GLP-1 weight-loss drugs and their effect on grocery spending and habits—highlighting £418 annual savings per user household, reduced snack purchases, demand for smaller restaurant portions, and increased sales of mouthcare items to counter side-effects. The data was positioned to generate mainstream coverage about a cultural shift driven by these drugs.
Why it worked: It tied a fast-rising health trend to concrete, economy-wide numbers (£780m drop, £418 per household), reframing GLP‑1s as a retail story.
The lesson: Consider quantifying an unexpected second-order effect of a surging trend on wallets or operations, then offer sector-ready stats and comparisons.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cornell.edu | Ozempic is changing the foods Americans buy | Cornell Chronicle | Friday 19th December, 2025 |
| people.com | GLP-1 Users Are Spending Less at Grocery Stores and Restaurants | Friday 26th December, 2025 |
| talkbusiness.net | The Supply Side: Grocery business responds to GLP-1 use - Talk Business & Politics | Thursday 4th June, 2026 |
| foodanddrinktechnology.com | GLP‑1 use triggers sharp grocery cutbacks - Food and Drink Technology | Wednesday 10th June, 2026 |
| theguardian.com | Weight-loss drug users save more than £400 a year on food as take-up triples | Wednesday 10th June, 2026 |
| economictimes.com | Weight-loss drugs trim UK food bills by $1 billion - The Economic Times | Wednesday 10th June, 2026 |
| foodmanufacture.co.uk | The rising take-up of GLP-1s in the UK is beginning to hurt grocery sales | Thursday 11th June, 2026 |
| foodmanagement.today | Impact of GLP-1s on food sales is “significant”, finds Numerator | Food Management Today | Thursday 11th June, 2026 |