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100 Students, 100 Veterans

PR Campaign

Tuesday 10th November, 2026

For Veterans Day in Las Vegas, high school senior Aiyana Castro organised an event pairing 100 students with 100 veterans. Students shared handwritten notes and roses, while commemorative challenge coins and a Wall of Honor gave the gathering a simple, personal hook: bringing generations together through direct expressions of gratitude.

Why it worked: It tied a human-made 1:1 ritual (student-to-veteran handoff with handwritten notes and coins) to a fixed news peg—Veterans Day—offering exclusive access to a youth-led counter‑narrative.

The lesson: Consider staging a simple, countable 1:1 exchange tied to a calendar moment, with tangible tokens and exclusive local faces to photograph.

Creating A Giving Culture LV

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
military.com	Exclusive: High School Senior Spearheads '100 Students, 100 Veterans' Las Vegas Event on Veterans Day	Tuesday 10th November, 2026

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