Trending PR Campaigns
The Art of Failure
Daniel Lubetzky launched the “Build or Break” interview podcast around an appealing premise: successful people must also reveal the failures and setbacks behind their achievements. To give the idea a physical hook, he opened a free New York pop-up museum displaying rejection letters, failed prototypes and discarded ideas as priceless artworks.
Why it worked: It paired a celebrity-led podcast launch with a three-day, physical “museum of failures” stunt, giving journalists visuals, scarcity, and a counter-narrative hook.
The lesson: Consider launching with a pop-up that inverts a norm—display the “bad takes” as artifacts—and offer exclusive assets and a tight time window.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Shark Tank’ Investor Daniel Lubetzky Sets Launch of Interview Podcast ‘Build or Break’ With Guests Including Matthew McConaughey, Mark Cuban, Jason Alexander and More | Tuesday 25th August, 2026 |
| patch.com | Sep 3 | Art of Failure | New York City, NY Patch | Tuesday 1st September, 2026 |